NIKE WOMEN – THE ZINE
Internship Project @ AKQA
Launched September 2024
Scope：
Mobile Website & App Design
Goal：
Transform Nike’s physical magazine into an engaging digital shopping experience — making the collection more accessible and interactive for mobile users.
Process 01
of the printed zine.
Our team pitched and built a rich mobile experience:
• Opening animation to introduce the vibe of the zine
• A dynamic editorial scroll
• Downloadable wallpapers for user engagement
• A physical store locator for offline discovery
This approach not only matched Nike’s brand voice but also offered users multiple
touchpoints for engagement.
Process 02
This experience allowed users to explore and shop the items featured from the editorial seamlessly within the Nike ecosystem.
Outcome
— successfully merging editorial inspiration with shoppable interaction.
What I Learned
Worked within Nike’s detailed brand guidelines while staying innovative
Design Documentation:
Built clear UX/UI specs for smooth handoff to development
Cross-functional Collaboration:
Partnered with PMs, engineers, and creatives
Client Strategy:
Learned how to push ideas further, offering vision beyond the initial brief