Hi, I’m Adam — a junior art director based in NYC.
I create visuals that speak louder than words. A little strange,
a lot intentional ;)
01.

Nike Women – The Zine

Internship Project @ AKQA
Launched September 2024

Scope：
Mobile Website & App Design

Goal：
Transform Nike’s physical magazine into an engaging digital shopping experience — making the collection more accessible and interactive for mobile users.


Process 01

 We collaborated directly with Nike to understand their needs and vision. After gathering initial requirements, we realized there was room to elevate the experience beyond a simple translation 
of the printed zine. 

Our team pitched and built a rich mobile experience: 
•    Opening animation to introduce the vibe of the zine 
•    A dynamic editorial scroll
•    Downloadable wallpapers for user engagement
•    A physical store locator for offline discovery 

This approach not only matched Nike’s brand voice but also offered users multiple 
touchpoints for engagement.










Process 02

 We also created an integrated shopping catalog within the Nike app, specifically tailored to showcase the Peg 2K5 and Nike Windrunner collections.

This experience allowed users to explore and shop the items featured from the editorial seamlessly within the Nike ecosystem.












Outcome

 The combined digital experience reached 80,000+ users in the first month 
— successfully merging editorial inspiration with shoppable interaction.

What I Learned

 Brand Systems: 
Worked within Nike’s detailed brand guidelines while staying innovative

Design Documentation:
Built clear UX/UI specs for smooth handoff to development

Cross-functional Collaboration:
Partnered with PMs, engineers, and creatives

Client Strategy:
Learned how to push ideas further, offering vision beyond the initial brief