Oakley x Sorayama

Scope：
Campaign Art Direction, Motion Design, Social & Physical Activations

Goal：
Conceptual launch of Oakley’s newest sunglasses through an exclusive collaboration with Japanese artist Hajime Sorayama — fusing high-performance optics with hyper-futuristic, sensual design.

Process 01

I crafted a campaign world that bridges Oakley’s tech-driven identity with Sorayama’s iconic sexy robot aesthetic. The concept leaned into chrome textures, light reflections, and sculptural forms to make the product feel like an artifact from the future.

Deliverables included:
• A cinematic campaign promo video
• Concept visuals for a physical launch installation
• Poster designs for physical and digital placements

Process 02

To amplify the collaboration’s reach, we built out:

• A collection of Instagram story + feed assets designed to reflect the bold, reflective vibe
• Instagram Reels: One highlighting product detail and one building hype around the drop

What I Learned

Visual Storytelling:
How to extend a product’s narrative across multiple mediums

Creative Synergy:
Bridging two distinct identities — Sorayama’s art and Oakley’s performance

Execution Strategy:
Delivered work that scaled from mobile content to immersive installations

Trend Integration:
Designed for the intersection of fashion, tech, and art culture

ADAM CHEN

Oakley x Sorayama

Scope： Campaign Art Direction, Motion Design, Social & Physical Activations Goal： Conceptual launch of Oakley’s newest sunglasses through an exclusive collaboration with Japanese artist Hajime Sorayama — fusing high-performance optics with hyper-futuristic, sensual design.

Process 01

Process 02

What I Learned

Scope：
Campaign Art Direction, Motion Design, Social & Physical Activations

Goal：
Conceptual launch of Oakley’s newest sunglasses through an exclusive collaboration with Japanese artist Hajime Sorayama — fusing high-performance optics with hyper-futuristic, sensual design.