Hi, I’m Adam — a junior art director based in NYC.
I create visuals that speak louder than words. A little strange,
a lot intentional ;)
03.

Tomorrowland 2025 — Eden Reborn

Scope：
A Rebirth of Paradise through Music, Light, and Sacred Geometry


Team Members & Roles：
Adam Chen — Creative Directing / 3D & Motion Graphic / Storyboarding / AI Integration & Mockup Design
Roobin (Ruby) Lee — Art Directing / Branding / AI Integration 
Bokyung (Bona) Kim — Marketing & Strategy / Copyrighting/ AI Integration / Video Editing


Overview

 Tomorrowland, one of the world’s most iconic EDM festivals, takes place annually in Boom, Belgium. Known for its boundary-pushing stage design and global community, our 2025 concept reimagines the Garden of Eden—not as a place of exile, but as a sanctuary of collective rebirth. 

This vision transforms the festival grounds into sacred terrain, where music, light, and human connection converge under divine harmony. Eden Reborn invites attendees to rediscover paradise—rebuilt through symmetry, spirit, and sound.


Process 01

Initially, this project began as a brief to create a logo rebrand and motion teaser for a music festival. I chose Tomorrowland as my subject due to its legendary visual identity and immersive storytelling. 





Process 02

 However, as I kept building, I realized Tomorrowland is more than just a music festival—it’s about freedom, unity, and a shared escape from reality. That shift in perspective pushed me to go beyond the original brief.

I began experimenting with different directions and aesthetics to unlock what Tomorrowland personally meant to me. It evolved into a world of ritual, rebirth, and symbolic beauty—ultimately leading to the birth of Eden Reborn.