ADAM CHEN



TOMORROWLAND 2025
— EDEN REBORN

Scope：
A Rebirth of Paradise through Music, Light, and Sacred Geometry


Team Members & Roles：
Adam Chen — Creative Directing / 3D & Motion Graphic / Storyboarding / AI Integration & Mockup Design

Roobin (Ruby) Lee — Art Directing / Branding / AI Integration 
Bokyung (Bona) Kim — Marketing & Strategy / Copyrighting/ AI Integration / Video Editing


Overview

 Tomorrowland, one of the world’s most iconic EDM festivals, takes place annually in Boom, Belgium. Known for its boundary-pushing stage design and global community, our 2025 concept reimagines the Garden of Eden—not as a place of exile, but as a sanctuary of collective rebirth. 

This vision transforms the festival grounds into sacred terrain, where music, light, and human connection converge under divine harmony. Eden Reborn invites attendees to rediscover paradise—rebuilt through symmetry, spirit, and sound.


Process 01

Initially, this project began as a brief to create a logo rebrand and motion teaser for a music festival. I chose Tomorrowland as my subject due to its legendary visual identity and immersive storytelling. 





Process 02

 However, as I kept building, I realized Tomorrowland is more than just a music festival—it’s about freedom, unity, and a shared escape from reality. That shift in perspective pushed me to go beyond the original brief.

I began experimenting with different directions and aesthetics to unlock what Tomorrowland personally meant to me. It evolved into a world of ritual, rebirth, and symbolic beauty—ultimately leading to the birth of Eden Reborn.





Creative Direction

After Process 02, I approached two of my friends with the idea of expanding this into something much bigger. I pitched them my concept of rebranding Tomorrowland 2025—not just visually, but as a full festival launch that introduces a new era for the brand. They loved it and joined me on the project. 

Together, we continuously developed the core concept and visual language. What began as a few early sketches and AI-integrated visuals gradually evolved into Eden Reborn—a reimagining of Tomorrowland as a sacred ritual space, where music and divine geometry guide audiences into a collective rebirth.