What I Learned
Visual Identity:
Developed a cohesive visual system that translates clearly across motion and OOH formats.
Storytelling:
Strengthened narrative thinking by connecting concept, visuals, and motion into a unified story.
Mockups & Prototyping:
Built motion and OOH mockups to test scale, context, and real-world application.
Creative Workflow:
Learned to iterate efficiently using AI-assisted tools while maintaining strong creative direction.